Promotions & MarketingBeta

Marketing that knows who it is talking to.

Audiences, campaigns, templates, coupons, and AI decisioning—personalized at scale from the same customer record as support and sales.

Responses are grounded in your knowledge base and bounded by trust & guardrails—platform features that ship with Qallio agents.

+22%

Campaign conversion lift

WhatsApp cohorts

KES 840K

Attributed promo revenue

Sample QSR, 60 days

1

Brain for support & growth

The challenge

Broadcasts blast everyone. Margins pay the price.

Marketing tools do not see live inventory, open tickets, or loyalty tier. You either spam or stay silent.

Segments stale the day after export
No next-best-action when a shopper hesitates in chat
Coupons shared publicly with no redemption control
How Qallio helps

Right message. Right moment. Right channel.

Build audiences from behaviour, launch campaigns on WhatsApp and email, and let decisioning recommend offers—with guardrails you approve.

Audiences & campaigns

  • Segments from orders, conversations, and loyalty
  • Template library with approval workflow
  • Outreach analytics in KES where applicable

AI decisioning

  • Next-best-action from live signals
  • Quiet hours and consent gates
  • Human approval before high-risk sends

Coupons & journeys

  • Controlled promo codes in checkout
  • Journey builder for triggered flows
  • Beta: deeper orchestration shipping
Part of the business OS

Works with the rest of your stack

This module shares customers, orders, and conversations with every other Qallio module—no overnight batches or duplicate records.

Grow revenue without another silo.

See decisioning and campaigns on a walkthrough tailored to your industry.